06. July 2015

Warsteiner Joins the Catwalk at the London Collections Men

For four exciting days in June, the eyes of the fashion world were peeled on London where the London Collections Men featured the latest trends in menswear.

Fashionistas and fashion icons such as Dylan Jones, editor of GQ magazine, as well as international models, among them David Gandy and Oliver Cheshire, mingled with celebrities like Lewis Hamilton of Formula One fame and British rapper Tinie Tempah while buff models with impressive six-packs strutted their stuff across the catwalk dazzling the crowds with eye-popping creations. Known for its focus on both established and emerging talents in the menswear industry, the London Collections Men showcased the creative works of more than 77 designers for the 2016 Spring/Summer collection.

Hosted in several venues across London and at the Radisson Blu Hotel, this fashion spectacle has grown 67% since its inauguration in 2012 and is today a staple on the busy international menswear calendar. Warsteiner, as the official beer supplier of this high-profile fashion event, enjoyed immense popularity among the approximately 2000 daily attendees. These young, urban movers and shakers contributed to the fantastic buzz surrounding the latest designs providing a thrilling outlook into things to come! Alright, gents, time to clean out your closets, the future in menswear is here!

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