MTV EMA 2012 Frankfurt After-Show Party
Germany - The top acts of the international music scene gathered on November 11, 2012, in Frankfurt at the 19th MTV EMA Award Ceremony.
The Frankfurt Festhalle rocked as international stars like Alicia Keys, Carly Rae Jepsen and PSY took the stage during a truly “EMAzing“ night which was moderated by Heidi Klum and rapper Ludacris. The spotlight shone brightly on the new queen of pop, Taylor Swift, . . . and on Warsteiner! The brand supported the globally televised award ceremony as the exclusive beer partner. But that was not all: For the event, Warsteiner created a “gold edition” for its premium pilsener – a special, limited edition, golden aluminum bottle of Warsteiner. This “golden bottle” is part of Warsteiner’s successful special edition series.
When Nike released its new sneaker Nike Air Yeezy II, Warsteiner treated the fans who were patiently waiting in front of the stores in Cologne and Berlin to a limited edition beer can in Air Yeezy II style. And recently, Warsteiner supported the newcomer band Odd Future at Colette, the famous Parisian concept store with its own limited edition bottle.
With its presence at the MTV EMA 2012 award ceremony, Warsteiner continues to expand its engagement in the international music scene that already includes such high-profile events like Rock am Ring and MELT!