03. February 2016

Warsteiner Race Reporter

Today the Warsteiner brewery launches a new campaign to highlight the brand's commitment to the FIA Formula E. As a proud sponsor of the ABT Schaeffler Audi Sport team, Warsteiner introduces the Warsteiner Rache Reporter who is going to cover all ePrix around the globe via twitter @WRaceReporter and other social media.

The Warsteiner Race Reporter accompanies the Formula E races, provides insights about the hosting cities and countries, local culture, nightlife, celebrities and – of course – the events on the grid and in the pit lane. As the brand’s official ambassador, the Warsteiner Race Reporter highlights Warsteiner’s ongoing commitment to innovation and sustainability and will support regional Formula E activities such as the Warsteiner Electric Thursday, via live reports and interactive communication with the fans.

The Warsteiner Race Reporter is an experienced motorsport expert: Lena Siep. With over ten years in the industry, Lena has been actively involved in various racing series, such as Formula 1™, the World Endurance Championship, World Touring Car Championship and Formula E.

She has worked as a PR Manager for some of the world’s leading automotive companies and is writing for a number of internationally renowned motoring publications. As a true petrolhead, Lena’s passion and knowledge of the industry are a perfect fit for the innovative Formula E series. “I am enormously proud to be representing Warsteiner in Formula E, a brand whose long-standing commitment to top level motorsport remains unmatched. I look forward to the challenge and working with the ABT Formula E team”, says Lena.

The German traditional brewery Warsteiner has an exceptionally rich racing heritage. From Formula 1™ to the German Touring Car Masters (DTM), Warsteiner has been a proud sponsor of numerous racing teams and celebrated countless podiums over the past decades.

Since the series’ inaugural season in 2014, Warsteiner has been amongst the first to become involved in Formula E as a proud sponsor of the ABT Formula E Team.

The Warsteiner Race Reporter adds another dimension to the brand’s global Formula E sponsorship activation. Through fun, direct and interactive communication with the fans, the Warsteiner Race Reporter will report live via a dedicated channel on Twitter. This weekend’s ePrix in Buenos Aires marks the start of the campaign – follow us @WRaceReporter and @warsteiner.

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