20. June 2016

Warsteiner Celebrates London Collection Men

What will you be wearing next summer? While most of us wonder what to wear tomorrow, fashion insiders are interested in the bigger picture.

Regardless if you prefer jeans and t-shirt as your go-to staple or always put together a well curated outfit to hit the scene, the London Collection Men had you spoiled for choice. Held from June 10-13, 2016, a jam-packed schedule with 32 cat walk shows, 33 presentations and 77 designers showcased the very best creative talent from the UK and around the world. Thousands of visitors, from hipsters to fashionista to regular folks interested in the hottest trends, flocked to the spacious 180 Strand center to marvel at the latest in ready-to-wear fashion while at the Victoria House the spotlight was on new and emerging designers and men’s accessories.

With so much eye candy on display and so much fashion inspiration for the Spring/Summer 2017 season to digest, Warsteiner, as the official supplier of beer to the London Collection Men, provided refreshing relief during this sizzling hot mega event. In fact, 6,500 bottles of Warsteiner Premium Verum were enjoyed, which shows that our best dressed Warsteiner is always in fashion – today, tomorrow and next year as well!

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